EXPERIENCE (NOT YET READY)

Video Advertising Bureau, New York, NY

Vice President, Measurement Solutions & Innovations April 2022 - Present

• Work directly with VAB's CEO / President and EVP to implement the strategic vision for the $40 Billion premium video industry through the authoring of influential insights reports and purposeful advocacy work

• Collaborate with coalition of the senior-most research, analytics and insights executives in multiscreen TV to drive the advancement and transformation of multiscreen TV measurement by focusing on high-revenue, market moving initiatives including the Audience Calibration Panel, and the quest to quantify quality impressions

• Strategize and spearhead VAB engagement on industry wide cross platform measurement initiative -working extensively with partners across the ecosystem including ANA, digital platforms, measurement solutions and premium video publishers resulting in $68M+ of savings for key VAB member organizations

• Dynamic public speaker and trusted industry thought leader – speaking at dozens of conferences as moderator, panelist and keynote speaker, as well as authoring multiple Op-Ed publications driving 7,500+ views